After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul
An insightful read about Apple and its

This book explores the transformative period at Apple following the death of Steve Jobs, detailing the dynamics between his successors, Tim Cook and Jony Ive.
Key Features:
- It critiques how the company shifted from a culture of innovation to one focused on operational excellence.
- The author, Tripp Mickle, delves into Apple’s decision-making, the weight of its legacy, and how it navigated the challenges of growing into a trillion-dollar company while losing the spirit of creativity that defined its early years.
- With insights from over 200 interviews, the book paints a vivid portrait of the key figures at Apple and the consequences of their leadership styles.
Readers gain a deeper understanding of the tech giant's struggles with innovation in an era dominated by the iPhone.















