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Apple The First 50 Years

A Journey Through Apple's Evolution

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Books

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup.

Key Features:

  • Their goal: To bring the revolutionary power of computers to everyone.
  • Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets.
  • Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.

Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives.

Featured projects:

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