Creative Selection
An insider's account of Apple's creative process
BooksBooks
Creative Selection provides a fascinating look at how Apple transformed programming ideas into intuitive products during the era of Steve Jobs.
Key Features:
- Ken Kocienda, a principal software engineer at Apple, offers insights into the design and development of innovations like the iPhone keyboard, sharing stories of collaboration, creativity, and challenges faced during product creation.
- Readers will learn about the iterative process and principles that shaped Apple's success and how the company's culture fostered groundbreaking technology.
- This tells not just the story of creating products, but also of the deeply human aspects behind innovation at one of the world's most admired companies.
"Creative Selection" offers an in-depth exploration of Apple's design and development processes during Steve Jobs' tenure.
